Markus Huhdanpää is the CEO and co-founder of Sortter Oy, Finland’s most trusted financial comparison service. Under his leadership, Sortter has redefined transparency and fairness in financial services, helping banks and customers alike make smarter financial decisions. An entrepreneur at heart, Markus specialises in creating scalable solutions that meet evolving market needs. At Sortter, he continues to expand the company’s offerings and international footprint, empowering individuals with financial clarity and choice.